In a marketplace that is increasingly competitive, producers are looking for ways to differentiate themselves from their competitors and find ways to remain sustainable for the future. Where Food Comes From Inc. is a company that is working with producers to reach those goals.
Audio: Full interview with Lora Wright and Brent Barnett
Lora Wright is with Where Food Comes From Inc. She talks about the mission of their company.
One way they are doing this is through their Beef Care program that they launched in January of 2020. They have over 300 producers signed up and helping them tell the stories of their farm. Wright talks about the pillars of the Beef Care program. These pillars are essential to the Pork Care, Dairy Care, and Poultry Care programs. While each area of production has its differences, they still can build everything off these three pillars.
Even though 2020 has been trying for farmers across the board, Wright says that consumers still seem to gravitate towards producers who share their story of sustainability, and she sees more support coming from Where Food Comes From Inc. to help tell those stories.
You can learn more about Where Food Comes From Inc., by visiting their website.