This time of year, growers are placing their seed orders for next year. But, do you really know what is in that bag? Farmer’s Business Network is a new company that collects and analyzes data for its farmer members. Head of Analytics, Matt Meisner, says they analyzed the actual genetic hybrid being used by their members by reviewing seed tags and found a significant amount was the same seed just being sold under different names. “We analyzed more than 7,500 seed labels, 2,550 unique genetic varieties from 110 seed companies, and 10,000 seed price invoices, and released the industry’s first-ever Seed Relabeling analysis,” he stated.
According to FBN, Seed Relabeling was found to be common amongst the vast majority of seed companies; 71% of corn seed companies and 79% of soybean companies studied were found to be relabeling at least some of its seeds. More than 50 corn seed companies relabeled more than 50% of their seeds, and 10 companies more than 80%. Many smaller, regional, and independent seed companies without breeding programs utilize relabeling to increase their product offerings and compete on price and service. However, the study also found widespread relabeling amongst the major consolidated agrichemical companies. Amongst the very largest seed and agrichemical companies, it is not uncommon to see more than 60% of a company’s seed product portfolio being relabeled and re-sold by multiple brands.
“This was only possible by crowdsourcing from thousands of farmers, nationwide, simultaneously, this planting season,” said Meisner. “We rigorously examined every seed label and pricing invoice to build our cross-matching database.” Co-Founder & VP of Product, Charles Baron, said, “We are a network of and by farmers whose mission it is to put Farmers First. This information is critical for farmers and is their basic right as consumers.”
As widespread as the practice of relabeling was found to be, FBN analysts still believe the estimates are actually conservative. “Each additional new seed entered in our system, the likelihood that it matches another seed increases. As the data set expands to encompass all seeds on the market, the percent of each brand’s relabeling will almost certainly rise,” said Meisner.