The U.S. Ag Department announced it will sponsor seven agribusiness trade missions in 2020. The goal will be to diversify and grow export opportunities around the world for American farmers and ranchers. “I cannot overstate the immense value trade missions provide to the U.S. agriculture industry and our customers,” says USDA Undersecretary for Trade and Foreign Agricultural Affairs Ted McKinney.
He says trade missions help agribusinesses big and small to get their foot in the door to new markets, build strong relationships with existing and potential customers, and expand their global footprint and sales of U.S. farm and food products. “I’ve had the pleasure of leading numerous trade missions at USDA and the results overwhelmingly speak for themselves,” he adds. “In 2019 alone, six USDA trade missions enabled more than 170 U.S. companies and organizations to engage in more than 3,000 face-to-face meetings with foreign buyers.” Those engagements generated more than $78 million in projected 12-month sales.
Destinations in 2020 include North Africa, the Philippines, Spain and Portugal, the United Kingdom, Australia and New Zealand, Peru, and the United Arab Emirates.