If you ask many farmers, they will say the part of the business they like the least is marketing their products. This is true whether we are in good times or bad. Farmers Business Network (FBN) wants to help you take the emotion out of marketing.
Audio: Kevin McNew Full Interview
Knowing when to pull the trigger on your sales is the biggest headache for producers. By relying on data, rather than emotion, FBN’s Index Plus contract helps you make it happen. Kevin McNew has more information.
McNew says not to put all your eggs in one basket, either. He says diversify your marketing options. This will be more beneficial than just picking the market.
McNew urges producers to look at the Index Plus tool, especially in a turbulent and emotional time in marketing.
To find out more about Farmers Business Network and their services, visit their website.