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The proof of pork demand is in consumer data
The National Pork Board has a comprehensive business intelligence team analyzing data throughout the supply chain, including consumer preference, volume, value, and purchase trends. Kiersten Hafer, NPB vice president of business intelligence and innovation, said they bring together all the information that matters most for growth in the industry. The extensive data collected by Hafer and her team played a critical role in shaping the “Taste What Pork Can Do®” consumer brand campaign. Those...
















