Promoting pork for today’s tastes
Driving pork demand and swine health remain top priorities for newly-elected National Pork Board President Chad Groves. He mentioned the importance of the “Taste What Pork Can Do®” campaign in promoting pork consumption and acknowledged the industry’s commitment to the turning point in swine health. According to Groves, since its launch in May 2025, the digital-forward campaign has been a useful tool for understanding consumers. Change won’t happen overnight, but the tide is turning. Groves...
















