Younger consumers continue to cook more pork
Demand for ground pork continues to grow, driven by its versatility in the kitchen and its role as a gateway protein for younger consumers learning to cook with pork. Gen Z and millennial consumers are leading in both purchase frequency and annual spending. Neal Hull, director of state and regional marketing with the National Pork Board, said they are working with retailers to ensure ground pork is prominently placed and easy for shoppers to find in the meat case. Hull said one area they...















