Manhattan, Kansas is gearing up to host the American Simmental Association’s (ASA) sixth annual Fall Focus. Cattlemen and cattlewomen are welcome to attend the free, five-day event, which will see a variety of experts and influencers encompassing genetic selection, marketability and future sustainability.
ASA Commercial and Industry Operations Director Chip Kemp gives headway as to what producers can expect from Fall Focus 2019.
“For commercial cattlemen and cattlewomen in Iowa, Missouri, Nebraska, Kansas, who are interested in seeing a microcosm of the beef business in one place, on one day and engaging with not only serious, savvy seedstock producers, but aggressive, profit-focused commercial people at the same time, it’s a great event.”
While the event may seem a bit out of the way for some, adding knowledge and differing opinions to your operation will put more money in cattlemen’s pockets. Kemp stresses the importance of Fall Focus as it relates to all beef producers.
“For some people, it may be as simple as you find that contact for that next herd bull you’ve been looking for. You’ve been waiting to put your arms around or shake the hand of that serious savvy seed stock person you’ve been wanting to meet for an awful long time. You can trap them in a corner. You can talk about some of the genetics that you want to discuss.”
Due to the event being held at the Hilton Garden Inn, in the city of the Wildcats, ASA is jumping at the chance to utilize Kansas State University’s College of Agriculture.
“We’re going to capitalize on the skill-set of the K-State team. Bob Weaber, Megan Rolfe and many others will be involved and will talk to us about some of the new and exciting things that they’ve been working on that are going to directly benefit many of us in the cattle business for an awfully long time.”
Those looking to register for the 2019 Fall Focus should visit www.fallfocus.org