As we enter 2020, we look forward to a clean slate and a fresh start. It is also an opportunity to build on the foundations we already have. This what the Pork Checkoff is planning to do this year on the international stage. They look forward to getting more bang for your buck in the global marketplace.
Norman Bessac is the Vice President of International Marketing for the Pork Checkoff. He talks about the strength they have in their partnerships with groups like the U.S. Meat Export Federation and others.
Education is also key to the export market. Especially when it comes to African Swine Fever. It has the Pork Checkoff reevaluating how it conducts international business.
More information on the Pork Checkoff can be found at pork.org.