As we mentioned yesterday, demand for beef has been as strong as ever in the U.S. after the pandemic, since many consumers wanted a meat that is versatile and easy to prepare. It’s been a similar story with U.S. beef exports, but other countries have been more interested in something we don’t eat as much: variety cuts. Cattlemen’s Beef Board CEO Greg Hanes said that, while we prefer standard cuts like steak and ground beef, the beef variety cuts have seen huge success overseas.
Since they would otherwise go to waste in the U.S., Hanes said it’s great to have those market opportunities for variety cuts, and they look forward to continuing to grow those foreign markets.
Looking forward into 2023, Hanes said there will be several big events throughout the year that will continue their mission of promoting and strengthening the U.S. beef industry.
Any positive changes to the beef industry will also circle back to the consumers, so Hanes said it’s a win-win situation.
Hanes added that he encourages producers to get involved with the Cattlemen’s Beef Board or the Beef Checkoff to learn more about promoting U.S. beef.
For more information, visit beefboard.org.