Home 5 Ag Stories Pink at the Pump raises $17,000 for breast cancer research

Pink at the Pump raises $17,000 for breast cancer research

Wikimedia Commons

The Iowa Renewable Fuels Association (IRFA) joined with the Iowa Corn Promotion Board to sponsor the 3rd annual Pink at the Pump® campaign. This initiative helped Iowa drivers raise $17,000 for breast cancer research by doing something they do every day, fuel up with E15.

Fifty-one Iowa fuels stations signed on to donate three cents of every gallon of E15 sold during October to the National Breast Cancer Foundation (NCBF) and The Hormel Institute.

IRFA Managing Director Lucy Norton said, “Pink at the Pump® is a unique campaign that brings together E15 retailers and their customers to support a very worthwhile cause. We are proud to provide donations to breast cancer researchers and service providers through the success of Pink at the Pump®.”

NBCF provides help and inspires hope to those affected by breast cancer through early detection, education, and support services. The Hormel Institute is a global, cutting-edge research facility with a seven-decade history of making significant scientific discoveries on better ways to prevent, detect, and treat cancer.

Participating Iowa companies included:

  • Ampride
  • Casey’s General Store
  • Country Stores
  • Cresco Fast Stop
  • Crossroads of Spencer
  • Decorah Mart
  • FAST STOP Express
  • Fuel Time
  • Good & Quick
  • Hull Coop
  • Ida Grove Cenex
  • Junction 9-75
  • KCK’s Food & Fuel
  • Key Cooperative
  • Linn Coop Oil Company
  • Murphy USA
  • New Century FS
  • Popkes Junction 9-75
  • Sundstop
  • Three Rivers FS
  • United Farmers Coop
  • Waukon Feed Ranch

Joining the 2018 Iowa campaign were retailers in North Dakota and Missouri, hosted by the North Dakota Ethanol Council and Missouri Corn Growers Association.