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NPB Vice President talks producer involvement

Photo by Pork Checkoff

For an organization to grow, its members must be invested and involved. Bob Ruth, the newly elected National Pork Board vice president, says that volunteer efforts from producers not only at the local level but also state and national levels can drive the pork industry forward. He says personal investment in the industry from producers can make a big difference.

Producer involvement and promotion of pork can pay off in the form of increased demand from consumers.

Ruth says there are several issues at the forefront for the board of directors to consider with new officers being appointed to the National Pork Board.

The board of directors is responsible for collecting national Pork Checkoff funds and helps to decide how to allocate those funds to state organizations and for industry promotion. The board performs research and provides consumer information programs in order to better market U.S. pork and pork products.

Visit porkcheckoff.org to learn more about the 15 member board of directors.