New tool will localize Channel Seed product recommendations

by | Sep 18, 2017 | 5 Ag Stories, News

A national seed company will soon offer a new tool, designed to help farmers find products geared toward their farming operation.

Channel Seed plans to feature a new digital search tool on their website. Channel Seed Brand Lead Brock Helgerson said the new search tool will offer local product recommendations.

?When we put our product guides out on the website, we have to tailor those nationally. What we?re going to start doing now ? if you put in your zip code, you?ll get localized characteristics for each one of our products that are recommended in your local area. That information is all put in by our local technical agronomists,? Helgerson said.

Helgerson said the digital search tool will also help Channel Seed better cater to localized events.

?Our products are bred to perform nationally, but everyone knows there are certain things happening in a local area that might be slightly different and farmers in the area would need to know that,? Helgerson said. ?We talk a lot, at Channel, about products placed to perform, and this is going to allow our seedsmen and farmers to get even better at that.?

Channel Seed will feature the new digital search tool on www.channel.com starting October 1st.