The Cattle Industry Convention wrapped up last week.
One of the issues at the convention was “fake meat”.
This has caused a lot of comment by consumers and livestock producers…most with incredulity. “Can this be real?” and if this is real “could it be a threat to raising livestock and knowing if what we are buying in the meat case is from traditional sources”
The National Cattlemen’s Beef Association (NCBA) sees this as a signature issue that they can debate better than anyone else. It helps membership and shows action.
Danielle Beck covers many different issues on behalf of cattle producers as a lobbyist for the National Cattlemen’s Beef Association. One of the priority issues she is focused on currently is what the beef industry has dubbed “fake meat,” or cell-based, cultured protein. She offered an update on the status of that issue and a couple others to Radio Oklahoma Network farm director Ron Hays.
According to Beck, quite a lot has happened on the fake meat front since last year’s convention when NCBA first passed policy on the issue.
AUDIO: Profit Matters 2-6-19