Trade. Trade. Trade. It is all we have heard about lately. We all agree international trade is vital to our agricultural products, but what about increasing our domestic consumption? The National Pork Board feels the future is bright for marketing pork right here at home.
Jarrod Sutton leads the Domestic Marketing Team at the National Pork Board. Sutton says there are three areas the marketing team focuses pork?s message on.
Sutton says that consumers are now part of pork?s narrative.
Sutton says the key to engaging consumers is to provide a consistent eating experience.
Sutton says the Pork Board is watching the newest consuming trends.
