The pork industry is looking for a turn around in 2021. Last year, we saw the market waiver and a glut in pork supplies because of a backlog in processing. All of this was because of the coronavirus pandemic that has swept the globe. With the virus still hanging around, precautions put in place, but a vaccine being distributed, there is optimism that we will see things turn around.
Bill Even is the CEO of the National Pork Board. He says the turning of the calendar to a new year and the symbolic wiping of the slate are giving him reasons to feel optimistic going into this new year. Even comments on the supply chain, and the fact that many processors are back at full strength. He adds that a vaccine should hopefully open the door to new spending in the marketplace.
Last year, the Pork Checkoff launched “Real Pork”. It was a chance for the industry to tell its story. We saw stories of family producers, pork products, and more. It has been a great way to connect with a consumer that was going back to spending more time cooking at home and looking for ways to get back into that groove.
Despite the pandemic, U.S. pork exports have stayed strong. This is because two of the world’s other large producers, China and Germany, are battling African Swine Fever. The stability of our strong exports will depend on how their battles go with the disease, and how much pork China will still need to import.
You can learn more about the National Pork Board and the work being done by the Pork Checkoff by visiting their website.