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Millennials love American lamb

Photo courtesy of American Lamb

On Thanksgiving, we ate our fill of turkey, pork and beef. But how many Americans ate lamb?

Although sheep are raised across the country, in farm flocks in the Midwest and large ranches in the southwestern desert and western mountains, we are still dependent on imports to supply over half of our meager consumption each year.

The American Lamb Board believes a younger generation of Americans will increase demand for U.S. grown product and make the market more attractive to domestic producers.

Jim Percival, of Ohio, serves as chair of the American Lamb Board. Percival spoke to me about the challenges and hopes for his commodity at the National Association of Farm Broadcasters (NAFB) convention a few weeks ago.

AUDIO: Profit Matters 11-23-18

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