To celebrate its new sponsorship of Professional Bull Riders (PBR), CEAT Specialty Tires invited the media at the 2019 Farm Progress Show to ride a mechanical bull for charity.
For any media rep. who stayed on the bull for 20 seconds, the tire company donated $100 to the Macon County, Illinois 4-H; 10 did, including Anna Hastert of the Iowa Agribusiness Radio Network, so CEAT presented a $1,000 check to the local group on Thursday on behalf of the company and the media.
Those media who “got their cowboy (or cowgirl) on” during the show on Wednesday also benefitted from tips from PBR rider Daniel Tinsman who was at the CEAT booth signing autographs.
Company officials said they were impressed with the bull riding skills displayed by the attending media and thrilled to be able to donate $1,000 to an organization “that does so much for the children of America.”
Displayed tires at the CEAT booth included the FARMAX R70 Ag radial in the 710/70R42 size. Now available in North America, it is the largest size produced to-date at the company’s ultra-modern Ag radial plant. The plant is now producing more than 140 different SKUs.
CEAT, which entered the North American market in 2017, will sponsor several local competition events in the 2019-20 PBR Velocity Tour Schedule. The company will have extensive exposure at the event venues and exposure on PBR digital assets, as well as inclusion in local promotions. Hospitality for CEAT dealers and their customers will also be held at the events.
“PBR and its cowboys resonate extremely well with our core audience of farmers and ranchers,” said Vijay Gambhire, Managing Director of CEAT Specialty Tyres Ltd. “Bull riding fans are very passionate about the sport, and we hope to translate that excitement to the CEAT brand.”
According to the Professional Bull Riders organization, the sport has 13 million avid fans.
You can watch Anna ride the bull here.