NAFB Trade Talk Audio: Rich Ansell with Mahindra
Mahindra has launched a new off-road side-by-side available at select Mahindra dealerships.
Production has already started for the ROXOR UTV. The new ROXOR maintains the core strength of a boxed steel frame, steel body, a Mahindra 2.5L turbo diesel engine, and its unmatched torque and towing power. ROXOR is perfect for farmers, ranchers, outdoor enthusiasts and rural property owners who are tired of having to fix and replace light-duty, plastic-bodied side-by-sides.
?The fast-growing rural lifestyle segment presents a great opportunity for ROXOR,? said Rich Ansell, VP of Marketing for Mahindra Automotive North America. ?The demand for the ROXOR with farmers and ranchers is strong due to the vehicle?s ability to take on the tough jobs around their property. They already know and like the Mahindra brand because of how successful we?ve been with our tractors, and we intend to build on this strong reputation for tough, easy-to-use products.?
Our full audio interview with Mahindra?s Rich Ansell can be found at the top of this article. We spoke with Ansell at the 2021 NAFB Convention in Kansas City.
