U.S. lamb has joined its commodity brethren pork and beef by regaining access to the Japanese market. It’s a great boost for the lamb export market.
Lamb is a growing market in Japan. The Japanese imported an estimated $168 million dollars’ worth of the product in 2017. Right now, New Zealand and Australia control about 26 percent of the market, but U.S. Meat Export Federation (USMEF) Japan Director Takemichi Yamashoji says the quality of the U.S. product will win over Japanese high-end market consumers.
Yamashoji says reestablishing a foothold in the market, after a 13-year absence, will require promotion of U.S. lamb through seminars and tastings.