An Iowa processing company will launch a new line of pork products to address animal welfare. Meatingplace reports Beeler’s Inc. in Le Mars introduced non-GMO marketed pork last week. The name is called Heluka. It is derived from sows housed in deep-bedded pens, as opposed to gestation stalls, and the animals are fed vegetarian non-GMO diets, as certified by the NON GMO project. They are also raised without being administered any antibiotics and are not fed ractopamine. Beeler’s is a six-generation family operation with nationwide distribution. The Heluka-brand pork will be available through select retailers and restaurants.