The Iowa State Fair brought in people of all walks of life. It was a great way to communicate with consumers and tell Iowa’s rich agricultural story. The Iowa Egg Council used free hard-boiled eggs on a stick to engage with consumers about Iowa’s Egg Industry.
Kevin Stiles is the Executive Director of the Iowa Poultry Association and the Iowa Egg Council. He talked about the number of consumers they were seeing daily.
The Iowa Egg Council also had some other food options for fairgoers to try. Their booth on the midway even came away with a high honor.
Stiles says the fair gave the Egg Council ample opportunity to have consumers talk with producers.