Drivers filling-up their cars with cleaner-burning E15 during the month of October raised $12,000 for breast cancer awareness as part of the “Pink at the Pump” Campaign. Nearly 30 E15 retailers in Iowa participated in the program, which donated three cents of every gallon of E15 sold from Oct. 1 through Oct. 31 to the National Breast Cancer Foundation. The Foundation provides help and inspires hope to those affected by breast cancer through early detection, education and support services.
“We are proud of Pink at the Pump’s success during its first year,” said Iowa Renewable Fuels Association (IRFA) Managing Director Lucy Norton. “The program allowed Iowa E15 retailers to join forces with a worthy cause to focus awareness on breast cancer and cleaner-burning E15. E15 is a great fuel option for anyone concerned about making healthier choices because ethanol-blended fuels, like E15, reduce cancer-causing chemicals in gasoline.”
Participating E15 locations also featured pink E15 nozzle guards as part of the campaign, sponsored by the Iowa Renewable Fuels Association and the Iowa Corn Promotion Board. “Retailers did a great job promoting Pink at the Pump during Breast Cancer Awareness Month,” added Norton. “We hope to not only repeat the campaign next year, but also to expand the program and make it even better.”