Image courtesy of the Humane Society of the United States.
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With a full-bus ad asking viewers if they’d like to “spend the rest of [their lives] in a space as small as a bus seat?” the Humane Society of the United States has made a direct appeal to consumers in the capitol of the country’s top pork-producing state.
The ad, which features pictures of hogs in confinement, is on buses in both Des Moines and Washington D.C.
HSUS President and CEO Wayne Pacelle explains why his organization chose a bus ad rather than a campaign in newspapers or on television.