Home 5 Ag Stories FBN lays out Amazon marketing plan

FBN lays out Amazon marketing plan

AUDIO: Charles Baron, Farmers Business Network

A company – more of a buying group – has been in the marketplace since 2015. The buying group has created a lot of reaction from traditional input suppliers due to their Amazon Direct marketing plan.

Farmers Business Network (FBN) sells all forms of crop inputs to farmers who pay the $600 annual membership fee. The company offers data on seed and other inputs. They are now expanding into helping farmers sell their production into the marketplace.

Charles Barron, co-founder of Farmers Business Network, sat in a well-placed booth at Commodity Classic 2018. Some competitors had placed signs critical of the company’s business model, so I asked Barron to explain what they do and how it benefits farmers.

AUDIO: Profit Matters 3-5-18

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