Bayer and the American Farm Bureau Federation announce the transition of Bayer’s Farm State of Mind campaign, an initiative to raise mental health awareness among the farming community, to Farm Bureau. The campaign aims to reduce stigma surrounding the topic of mental health in rural communities and to provide relevant information to farm families on this important topic. Farm Bureau plans to combine the Farm State of Mind assets with those of its ongoing Rural Resilience campaign, expanding the reach and effectiveness of its rural mental health initiatives.
Challenging weather, destructive pests, trade disputes, labor shortages and market volatility over the past few years have brought an unprecedented level of pressure on America’s farmers. A 2019 Farm Bureau survey shows that an overwhelming majority of farmers and farmworkers say financial issues, farm or business problems and fear of losing their farm negatively impact their mental health. In addition, 48% of rural adults said they are personally experiencing more mental health challenges than they were a year ago.? Continue reading
