Organic food can now be found on the shelves of kitchen cupboards and in the refrigerators of 71 percent of Iowa households, and 82.3 percent of total American households.
New Nielsen findings released by the Organic Trade Association show things have changed in the kitchens of American households across the country, from small towns to the big cities.
In the state-by-state level, Nielsen study conducted in 2015 and 2016 reported that more households than ever bought organic food on a regular basis throughout 2016.
The national average climbed 3.4 percent from 2015.
“These new findings show how important organic has become to millions and millions of American families everywhere – to more than 80 percent of our nation’s 117 million households,” Laura Batcha, CEO and Executive Director of OTA said. “The organic community is looking forward to working with the new leadership at USDA. We are eager to show how important adequate funding is to support a strong organic program and to help organic to continue to become a part of healthy diets of households throughout our nation.”
The five states seeing the biggest increases in households reporting organic purchases were North Dakota, Rhode Island, Wyoming, South Dakota, and Wisconsin.
“Organic provides a healthy choice for consumers everywhere, and a profitable choice for farmers,” Batcha said.Organic food sales in the United States now total around $40 billion annually, and account for around five percent of total food sales in this country.