Corteva Agriscience unveiled a new, focused-multichannel, multi-brand seed strategy in the United States. The company, which is part of DowDupont, says this will expand the company’s genetics, technology and traits. This expansion will also affect distribution, licensing, retail and more.
Corteva’s changes will be affecting offerings in five regional companies: Dairyland Seed, Hoegemeyer, NuTech, Seed Consultants and Terral. Representatives say these companies will have strengthened and expanded portfolios for corn and soybean producers. DowDupont says that their Pioneer brand will remain the “flagship of the company”.
Judd O’Connor, vice president, North America, Corteva Agriscience says, “This strategy will allow us to better serve our customers – both farmers and retail dealers and distributors – with differentiated, broader and stronger product portfolios.”
The DowDuPont merger resulted in more than a dozen seed brands in the U.S. that sell Corteva Agriscience™ corn and soybean seed, genetics or traits.
“We have some outstanding brands with long histories, good people and loyal customers and we intend to honor those legacies,” said Brian Barker, multi-channel seed brand leader for Corteva Agriscience™. “Realigning our multi-brand approach was necessary to better focus our product and service offerings to customers.”
Most employees and dealers who supported Brodbeck, Curry, Doebler’s, Pfister and Prairie Brand will be offered positions or dealerships in the new structure. Popular products from these brands will continue to be available through the regional seed brands.
It should be noted that DuPont Pioneer and Dow AgroSciences will honor program, product and service obligations for existing seed orders. Customers and distributors should contact their local seed representative or account manager with questions.