Home Ohio Country Journal Consumers may not recognize costs, consequences of demand for “clean” food

Consumers may not recognize costs, consequences of demand for “clean” food

Eating “clean” is all about avoiding foods with additives, preservatives or other chemicals on the label. Considering the numerous studies linking certain foods with health ailments, clean eating makes sense, right?

While it may seem well intentioned, Ruth MacDonald and Ruth Litchfield, professors of food science and human nutrition at Iowa State University, warn of the consequences in terms of food waste, safety and cost. Clean food advocates suggest avoiding foods with ingredients you cannot pronounce. MacDonald says several food manufacturers, restaurants and grocery stores have responded by removing additives to fit the definition of clean.

The ISU professors say just because an ingredient or additive has an unfamiliar name does not automatically make it bad for you. The decision to remove additives appears to be driven more by market demand than consideration of the benefits these additives provide and the potential food safety risk, they said. Removing nitrates from deli meats and hot dogs is just one example.

MacDonald, who has spent more than 25 years investigating links between diet and cancer, says nitrates play a necessary role in preventing the growth of Clostridium botulinum, a deadly bacterium that causes food poisoning.

Therefore, completely removing nitrates would be problematic. MacDonald says food labels boasting “no nitrates” are typically referring to the synthetic version. If the package says “naturally cured” or “uncured” it likely includes celery juice — a natural source of nitrates — as an ingredient. The nitrates in celery juice are not chemically different from synthetic forms, she said.

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