Home 5 Ag Stories Coca-Cola Company purchases all shares of fairlife milk brand

Coca-Cola Company purchases all shares of fairlife milk brand

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The Coca-Cola Company announced the acquisition of all shares of fairlife LLC. Coca-Cola Company takes 100 percent control of fairlife after previously owning a minority stake of 42.5 percent of the company. Financial terms of the transaction were not disclosed.

Launched in 2012, fairlife LLC started with a high-protein milkshake called Core Power and has grown to offer a broad portfolio of products in the fast-growing value-added dairy category in North America. Coca-Cola says fairlife will continue to operate as a stand-alone business based in Chicago. Value-added dairy products have been growing steadily in the United States, in contrast to the traditional fluid milk category, with fairlife milk products playing a significant role in that growth.

The brand also has been supported by the reach of Coca-Cola’s U.S. system with products distributed both through the Minute Maid distribution system, as well as by Coca-Cola bottlers across the country. 2018, fairlife also launched in Canada and will begin local production and sourcing in Ontario in spring 2020.

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