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In Asia, it’s all about relationships.
That’s according to Iowa Soybean Association Chief Operating Officer Karey Claghorn, above. She says many Asian buyers visit the Upper Midwest during harvest to visit farmers and to see the crop itself before they purchase. But Claghorn says visiting buyers at home, as delegates from the Iowa Soybean Association did during the latest China trip, is what really cements the relationship.
But do the trips really work?