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Cattle Industry Convention featuring updates on global U.S. beef demand

Photo courtesy of U.S. Meat Export Federation

Thousands of cattle producers are headed to New Orleans this week for the Cattle Industry Annual Convention. U.S. Meat Export Federation President and CEO Dan Halstrom said they’ll have opportunities to learn how their Beef Checkoff investments have helped drive global demand for U.S. beef to new heights.

Halstrom said global marketing updates will be included in the Checkoff Highlight Session, while the Beef Checkoff’s International Marketing Committee will take a strategic look at the factors driving beef export growth.

Halstrom added that the USMEF will also have information available at its trade show booth, including details on the importance of beef variety meat exports – items such as tongues, livers, tripe, and hearts – which help maximize carcass value.

Through November 2022, U.S. beef and beef variety meat exports totaled 1.36 million metric tons, up 3% from the same period in 2021, according to data released by USDA and compiled by USMEF. Export value already set an annual record at $10.9 billion, up 14% year-over-year. Export value equated to more than $450 per head of fed slaughter, up 13% year-over-year.

Stay tuned for my coverage of the NCBA Convention too, as I will be down in New Orleans for Thursday’s trade show. For more information, visit usmef.org.