In August, Cargill launched the #putyourherdfirst campaign to support The Great American Milk Drive. More than 65,000 people engaged with the campaign on Facebook and Cargill announced that all 200 food banks in the Feeding America network will receive 500 servings of milk through the campaign.
A Cargill spokesperson says the company received “tremendous” support, adding it is “very thankful to everyone who helped us reach the goal of 100,000 servings of milk.” Cargill notes that each year, 46 million people, including 12 million children, rely on Feeding America food banks for regular access to milk, which is one of the most-requested, but least-donated, items.
On average, the food banks are only able to provide the equivalent of less than one gallon of milk per person per year. The Great American Milk Drive was created to help address the need and is the first-of-its-kind national program. The campaign was used by Cargill to raise awareness for HerdFirst, a new line of advanced calf and heifer nutrition.