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Beef producers face consumer criticism

Photo by Anna Hastert

Animal welfare means different things to different people.

Poultry and pork producers have faced the brunt of consumer criticism up to this point, but a noted professor says the beef industry is up for greater scrutiny by consumers, which could impact traditional handling practices and the grower’s bottom line.

Dr. Janeen Salak-Johnson serves as part of the Oklahoma State University Animal Science faculty as the Temple Grandin Professorship in Animal Behavior and Well-being.

Salak-Johnson believes up until now beef producers, especially cow/calf producers, have gotten relatively the “kid-glove treatment” when it comes to animal well-being or animal welfare issues. In a recent interview with Radio Oklahoma Ag Network farm director Ron Hays, Salak-Johnson says that may be changing in the days ahead.

AUDIO: Profit Matters 10-23-18