Animal welfare means different things to different people.
Poultry and pork producers have faced the brunt of consumer criticism up to this point, but a noted professor says the beef industry is up for greater scrutiny by consumers, which could impact traditional handling practices and the grower’s bottom line.
Dr. Janeen Salak-Johnson serves as part of the Oklahoma State University Animal Science faculty as the Temple Grandin Professorship in Animal Behavior and Well-being.
Salak-Johnson believes up until now beef producers, especially cow/calf producers, have gotten relatively the “kid-glove treatment” when it comes to animal well-being or animal welfare issues. In a recent interview with Radio Oklahoma Ag Network farm director Ron Hays, Salak-Johnson says that may be changing in the days ahead.
AUDIO: Profit Matters 10-23-18