The Beef Checkoff has turned all of its resources toward bringing consumers and activists to their website for both beef promotion and diffusing criticism through an interactive feature that talks about sustainability of beef production.
Almost a year ago, the cattle industry brought together a lot of their information online into one unified place, the ?Beef. It?s What?s for Dinner? website. Alisa Harrison, senior vice president for global marketing at the National Cattlemen?s Beef Association, talked about the impact the beef industry?s digital campaign has had since its launch last fall with Radio Oklahoma Ag Network farm director Ron Hays.
AUDIO: Profit Matters 9-6-18
