COVID-19 has changed what we think of as business as usual. It is never a good time to have to face a situation like this, but for agriculture, it is even less convenient to have it happen during the spring planting season. Planting in-cab may be solitary, but what about getting everything you need to keep your plant running smoothly for your operation? Bayer says they have had to take a different approach to service farmers this spring but have found a way to make the best of the situation.
Chris Turner is the U.S. Country Division head for Bayer. He says Bayer has revamped its handling of customer service during COVID-19. It starts upfront with communication. If everybody knows what they are expected to do in each situation, it helps to make things run more smoothly.
Turner says another major concern was ensuring that supplies got to the farmers on time.
Turner says that all things considered, the 2020 planting season has been highly successful thus far.
Bayer thanks their farmer customers for doing all they can to ensure the safety of themselves and the people working to help them.