Since the dawn of time, agriculture has always adapted to the latest technologies available. The digital age is no different, except for maybe the pace at which the technology is changing and being implemented. Over the past decade, we have seen the rapid growth and evolution of what digital technology can do for your operation. The precision it is allowing you to have from your house, tractor cab, or even the palm of your hand is mind-blowing.
It is probably well that we have seen this rapid growth over the past decade or so because it is serving us well in 2020. The need for alternative meetings and communications is unprecedented in our generation. Ag companies have been making great use of the digital information platforms to help producers keep on top of the agronomic needs. BASF is certainly pleased with what they have accomplished with their Grow Smart Live platform.
Audio: Full Interview with Virgil “Dooby” Moore of BASF
Virgil ?Dooby? Moore is a Technical Marketing Director and Digital Lead with BASF. He says that the challenge is communicating in a time of pandemic, and how do they keep in touch with growers in an industry where face to face communication and a handshake is a way of doing business.
Moore says that the social media feel of Grow Smart Live has been widely accepted by producers to communicate with their agronomists and sales representatives. It has allowed them to share the information they need quickly and effectively.
Signing up is very easy to do. Just like other social media platforms, you do not need much more than an email address to be connected to the platform. After that, any information you share is completely up to the individual. BASF is working to provide information that is specific to growers all across the country, and that information will be available for producers to access on the Grow Smart platform, much like you would look at links on social media.
To learn more about Grow Smart Live, visit with your local BASF representative.
