Consumers around the world continue to ask the origin of their food.
The United States livestock industry was happy to supply beef and pork from anonymous producers and assumed it was their right to do so. However, the wholesale and retail grocery industry has a small number of big players that are requiring more accountability from their suppliers.
Undersecretary for Marketing and Regulatory Programs Greg Ibach shares the Department of Agriculture’s vision for a National Beef Production Traceability System.
AUDIO: Profit Matters 11-1-18