Home 5 Ag Stories Anheuser-Bush responds to NCGA’s concerns over Super Bowl Ad

Anheuser-Bush responds to NCGA’s concerns over Super Bowl Ad

Photo courtesy of the National Corn Growers Association (NCGA)

Anheuser-Bush, the parent company of Bud Light, is looking to smooth things over with the nation’s corn growers after airing Super Bowl commercials with the slogan “brewed with no corn syrup.” A representative of the beer giant emailed the National Corn Growers Association on Sunday night and the two sides met face-to-face on Monday. The olive branch comes after a series of ads promoting the fact that Bud Light is sweetened with rice rather than corn syrup.

After the ads ran, the NCGA posted a tweet saying, “America’s corn farmers are disappointed with you… thanks Miller Lite and Coors Lite for supporting our industry.” They also mentioned that the NCGA office is “right down the road! We’d love to discuss the many benefits of corn! Thanks, @MillerLight and @CoorsLight for supporting our industry.”

The NCGA says the ad gives people the impression that corn is a bad ingredient. An Anheuser-Busch spokesman says, “The ads were simply meant to point out a key difference between Bud Light and other light beers on the market.” The NCGA says corn syrup has gotten a bad rap because of the nation’s obesity epidemic.

Miller Lite jumped into the conversation on Twitter by thanking Bud Light for including them in one of their Super Bowl Commercials.