WASHINGTON- A new American Farm Bureau survey finds farmers want to control their own data. The survey, revealed a high level of misunderstanding among respondents regarding data details in their contracts. When asked whether they knew if their contracts indicated they owned or controlled their own data, 55 percent of those surveyed said they did not know. Twelve percent said the contracts did not indicate control or ownership, and only 33 percent said their contracts specifically indicated that growers owned or controlled the data they generate.
AFBF is a founding member of the Ag Data Coalition. Ben Nuelle spoke with AFBF’s Mary Kay Thatcher about becoming a member of the Ag Data Coalition at the 2016 Commodity Classic in New Orleans. Listen here.