The American Farm Bureau Federation (AFBF) just announced the keynote speaker for its 2023 convention in Puerto Rico, January 6-11, 2023. Nikki Jones, Director of Events Marketing with IDEAg, said Bert Jacobs will deliver the keynote address.
“The keynote speaker for the closing general session at the convention this year is Bert Jacobs, co-founder and chief executive optimist of his company called Life is Good,” Jones said. “Bert and his brother John launched their business with $78 in their pocket, selling t-shirts in the streets of Boston. Today, Life is Good is a $150 million brand, and they’re a positive lifestyle brand that impacts over a million kids a year.”
Jones said Jacobs is a good fit for the agricultural audience.
“Bert will tell us the story of how his brand came to be, all the mistakes, the missteps and all of it,” Jones said. “His story will leave farmers and ranchers with the tools needed to develop an optimistic mindset that eventually leads to success. He’ll help farmers uncover kind of a deeper purpose in both business and life on the farm. It’ll be truly I think an inspiring speech for them to hear.”
Jones added that farmers can register to attend the convention in-person or virtually.
“Obviously, you can be there with us in-person in sunny Puerto Rico, and we’d love to see everyone there,” Jones said. “In addition to our keynote address, we’ll have an incredible lineup of educational workshops, general session events, and of course, island exploration opportunities. You can also opt to join the action virtually, just select virtual only registration. Go to annual convention.fb.org to register.”
To register online, visit annualconvention.fb.org.