Home 5 Ag Stories 4th Annual Pink at the Pump® Campaign Raises over $20,000

4th Annual Pink at the Pump® Campaign Raises over $20,000

Last October, Iowa drivers raised over $20,000 for breast cancer research and support services simply by choosing cleaner-burning Unleaded 88 during the 4th annual Pink at the Pump® campaign, co-sponsored by the Iowa Renewable Fuels Association (IRFA) and Iowa Corn Promotion Board (ICPM).

Seventy-four retail stations donated three cents of every gallon of Unleaded 88 sold from Oct. 1 through Oct. 31 to the National Breast Cancer Foundation (NBCF) and The Hormel Institute. Unleaded 88, also know as E15, is a fuel containing 15 percent ethanol and is approved for use in all 2001 and newer vehicles.

“We are thrilled that this year’s Pink at the Pump® campaign featured a record number of participating stations and raised a record-breaking amount of funds for such a worthwhile cause,” said IRFA Communications Director Cassidy Walter. “Pink at the Pump® is an exciting promotion because not only does it support such important research and services, but it shines a light on the fact that biofuel blends like Unleaded 88 are reducing the amount of toxic emissions coming out of our tailpipe and helping keep our air cleaner and healthier to breathe.”

NBCF provides help and inspires hope to those affected by breast cancer through early detection, education, and support services. The Hormel Institute is a global, cutting-edge research facility with a seven-decade history of making significant scientific discoveries on better ways to prevent, detect, and treat cancer.

“We truly appreciate every consumer who chose homegrown Unleaded 88 at the pump during October,” said Kelly Nieuwenhuis, ICPB Director and farmer from Primghar, Iowa. “Through Pink at the Pump®, Iowa motorists were able to support cleaner-burning fuels and help combat breast cancer. The monetary donations collected go towards funding breast cancer research and support. As we kick off the New Year, we encourage consumers to continue selecting Unleaded 88 because using more ethanol reduces your exposure to harmful, cancer-causing chemicals and toxins, and it is better for the environment!”

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